Ealing – New Build Investor Guide. Helping investors make informed decisions.

We have put this series of posts together on London’s 32 boroughs to give you a picture of what is happening in the new build market and where the opportunities will be in 2023. This article focuses on Ealing.

Information and timing are critical to generating wealth when it comes to investing in new build property. Most investors simply don’t have access to enough information to make an informed investment decision buying off plan. High quality information is reserved for big investors who get all the best deals.

2023 The year of the investor

Many are pessimistic about the short-term prospects for the London property market. We think it provides one of the best buying opportunities for buy to let investors in several years.

Good property investors make investments in times of uncertainty, the key to making a good decision is having access to all the information.

Ealing – New housing analysis

Ealing is a popular commuter suburb in London’s western suburbs. Ealing has increased in popularity significantly over recent years due to the construction of a new Crossrail station. Ealing has average 676 sales p.a. in the new build market. However, sales have been circa. 1,000 p.a. (or greater) in 2018, 2019, 2020 and 2021. Sales rates have slowed significantly in 2022, with just 458 so far up to Q3.

Construction volumes have increased significantly since 2015. Between 2009 and 2015 the average number of properties under construction was 573 p.a., since 2015 it has increased to 2,393 p.a.

New planning applications over the same period have been the same have been on average 1,864 p.a. But have increased significantly in the past 5 years.

Chart showing new build analysis for Ealing

Ealing – Properties due to complete but unsold

The number of completed and unsold property in Ealing has steadily increased over the past 5 years. As at Q3, 2022 there were 234 complete but unsold properties in Ealing.

In addition, to the completed and unsold properties there are 14 schemes due to complete in 2023 with 470 properties which are currently unsold.

Of the 14 schemes, one is on hold, one has been converted to affordable housing and two are build to rent. Of the remaining ten developments four are yet to launch.

The estimated average asking price for those schemes with remaining property is £797 per ft².

Opportunities for investors in Ealing

Ealing has a considerable about of property due to complete next year and not currently sold as well as a large amount of property due to complete. It is clear than many developers in Ealing will be under pressure next year and will likely need to discount to sell existing stock.

Ealing is certainly a market to watch for investors.

Risks for investors in Ealing

There are certainly risks for investors looking to buy in Ealing, the major ones are likely to be the following:

  • Pricing – there is a significant opportunity for price appreciation in Ealing in 2023. So, investors need to push hard for a deal, there is a real chance they will overpay.
  • Rents – there may well be pressure on rents as new supply comes online

Ealing is a market that investors should certainly watch over the coming year.

If you want to find out more about which developments are likely to come to market next year in Ealing email us at [email protected]. You may also find our detailed report on the London Borough of Ealing useful, containing demographic and economic information to help inform your investment decisions.

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