New Build Investor Guide – Camden
Apr 2021
Buying a new build property off plan? Check out our Area Guide first
Are you considering purchasing a new build, off plan property in Brent? Want to get the latest information on house prices, demographics and other useful information before you commit to a deal?
Our Area Guides give you the latest relevant information from local governments, the Census and the Office of National Statistics (ONS) data. They’re designed for offshore, new build property investors to help you understand an area in detail so you can make informed investment decisions.
Read on for investor details specifically about Brent but if it’s more detail about the wider UK property market you need, you can download our latest report here. In our report we address two key questions:
1 Is investing in UK residential property still worth it?
2 If so, where are the best opportunities for property investors and why?
Camden, London
Camden is one of 12 inner London boroughs and is covers parts of central and north London. Covering an area of around 8 miles², Camden lies north of the river Thames and borders the City of London, Westminster, Islington, Brent, Barnet and Haringey. It includes the districts Bloomsbury, Camden Town, parts of Covent Garden, Hampstead, Highgate, Holborn, Kings Cross, Swiss Cottage, the West End of London and many more. Camden contributed £3.4BN to the national economy in 2018, an increase of 93% on 2008.
Central London from Hampstead Heath
Demographics
Camden’s population is forecast to grow by 5% by 2030
| Population (2018) | 252,637 |
| Forecast Population 2030 | 266,386 |
Source: data.london.gov.uk
Economically Active Population
A largely young, diverse, mobile population.
| Age Range | Percentage of population |
| 16 – 64 | 71% |
| Under 15 | 17% |
| Over 65 | 12% |
| Martial Status: | |
| Single | 55% |
Source: data.london.gov.uk
Average Life Expectancy
The average life expectancy for those born in Camden between 2016 and 2018:
| Males | 82 (UK average is 79) |
| Females | 87 (UK average is 83) |
Source: ons.gov.uk
Population Density (2011)
Camden is the 5th most densely populated local authority in the UK with 12,393 people per km2.
Source: ons.gov.uk
International Migration (2018-19)
16,514 new residents from overseas, the 2nd highest of all London boroughs.
Source: ons.gov.uk
Country of Birth
| Location of Birth | Proportion of Population |
| UK and Ireland | 60% |
| EU | 11% |
| Other countries | 29% |
Source: data.london.gov.uk
Crime & Safety
| Crime Numbers (April 2017 – March 2018) | 37,242 |
| Crime rate per 1,000 population (April 2017 -March 2018) | 151 |
| Camden has the 3rd highest crime rate per 1,000 people of all London borough’s |
Source: data.london.gov.uk
Education
Schools
| Primary Schools | 74 (15 of which have an Ofsted rating of outstanding) |
| Secondary Schools | 32 (2 of which have an Ofsted rating of outstanding) |
| Schools and Colleges (16-18 years) | 22 (2 of which have an Ofsted rating of outstanding) |
Source: compare-school-performance.service.gov.uk
Universities
University College London (UCL)
School of Oriental and African Studies (SOAS)
London School of Hygiene and Tropical Medicine
The University of London
Hospitals
University College Hospital
St Pancras Hospital
Royal Free Hospital
Great Ormond Street
Royal National Ear, Nose and Throat Hospital
National Hospital for Neurology and Neurosurgery
Royal London Hospital for Integrated Medicine
General Wellbeing
| Population considering themselves in very good health | 53% |
| Population considering themselves in very bad health | 1% |
Source: data.london.gov.uk
Employment & Economy
66% of working aged people employed (compared to 75% across England 74% across London).
Top 4 Sectors of Employment
| Finance, banking and insurance | 37% |
| Public administration, education and health | 22% |
| Transport and communication | 14% |
| Distribution, hotels and restaurants | 10% |
Source: data.london.gov.uk
Major Employers
In 2020, there were 205 companies the borough employing more than 250 people and 675 companies employing between 50 and 249 people. (source: nomisweb.co.uk)
Jobs and Job density
Aproximately 36,395 residents of Camden also work in the borough. 191,077 people travel into the borough each day for work and 55,440 residents work outside the borough. The daytime population of borough therefore increases by 135,637 people each day. (source: data.london.gov.uk).
| Median Gross Annual Pay for full-time employee jobs (2017) | £31,365 |
| Number of jobs in the borough (2019) | 92,000 |
| Jobs per resident | 0.49 (London average 1.03 and UK average 0.87) |
Source: nomisweb.co.uk and data.london.gov.uk
Housing
| Number of residential properties in Camden | 107,930 |
Source: data.london.gov.uk
Property Ownership (2018)
| own property outright (no mortgage) | 18% |
| own property with mortgage | 17% |
| rent from a Housing Authority or the Local Authority | 37% |
| rent from a private landlord (representing approximately 21,900 private rentals) | 28% |
Source: data.london.gov.uk
| Household with no car or van (2011) | 61% |
Source: nomisweb.co.uk
Household Composition
| One person households | 40% |
| One family households | 43% |
| Other (sharers / students etc) | 17% |
Source: nomisweb.co.uk
Average House Prices
House prices in Camden are the 3rd most expensive of all London boroughs. Camden saw the 6th highest price growth of all inner London boroughs.
| Average achieved price January 2020 | £827,281 |
| Average achieved price January 2021 | £864,668 |
| Increase/Decrease | +4.5% |
Source: www.gov.uk
Volume of Sales
During the COVID pandemic, the number of property transactions fell by 10%.
| Number of residential sales to year ending September 2019 | 1,637 |
| Number of residential sales to year ending September 2020 | 1,480 |
Source: ons.gov.uk
Achieved Rents (January to December 2020)
Mean monthly average rents in the borough:
| London Median Rents (per calendar month) |
Camden (per calendar month) |
|
| Studio | £950 | £1,000 |
| 1 bedroom | £1,200 | £1,525 |
| 2 bedrooms | £1,450 | £2,167 |
| 3 bedrooms | £1,750 | £2,492 |
Source: london.gov.uk
Outside Kings Cross Station
New Build Developments in Camden
Several notable developments in Camden are currently on the market, many of which have been launched in Asia and the Middle East.
Asta House (Derwent London)
| Total Number of Apartments | 55 (40 private) |
| First Launched | July 2019 |
Average Prices – Asta House
| Minimum | Average | Maximum | |
| Price | £1,325,000 | £1,884,091 | £2,400,000 |
| Price per ft² | £1,890 | £2,014 | £2,136 |
| Area (ft²) | 650 | 938 | 1,170 |
source: Molior
| Minimum | Average | Maximum | |
| 2 Bedroom | £1,325,000 | £1,639,286 | £1,875,000 |
| 3 Bedroom | £2,200,000 | £2,312,500 | £2,400,000 |
source: Molior
Hexagon Apartments (BNP Paribas)
| Total Number of Apartments | 53 (40 private) |
| First Launched | Dec 2015 |
Average Prices – Hexagon Apartments
| Minimum | Average | Maximum | |
| Price | £1,100,000 | £2,302,923 | £4,830,000 |
| Price per ft² | £1,335 | £2,128 | £2,933 |
| Area (ft²) | 567 | 1,062 | 1,893 |
source: Molior
| Minimum | Average | Maximum | |
| 1 Bedroom | £1,110,00 | £1,293,167 | £1,760,000 |
| 2 Bedroom | £1,160,000 | £1,884,863 | £2,370,000 |
| 3 Bedroom | £2,050,000 | £3,540,417 | £4,830,000 |
source: Molior
XY (London Borough of Camden)
| Total Number of Apartments | 265 (141 private) |
| First Launched | October 2014 |
Average Prices – XY
| Minimum | Average | Maximum | |
| Price | £450,000 | £679,993 | £862,500 |
| Price per ft² | £747 | £993 | £1,178 |
| Area (ft²) | 553 | 690 | 883 |
source: Molior
| Minimum | Average | Maximum | |
| 1 Bedroom | £450,000 | £594,500 | £680,000 |
| 2 Bedroom | £660,000 | £743,426 | £862,500 |
| 3 Bedroom | £740,000 | £752,000 | £770,000 |
source: Molio
Chapter House (Londonewcastle)
| Total Number of Apartments | 43 (40 private) |
| First Launched | Sept 2019 |
Average Prices – Chapter House
| Minimum | Average | Maximum | |
| Price | £995,000 | £2,171,667 | £5,495,000 |
| Price per ft² | £1,644 | £2,218 | £2,988 |
| Area (ft²) | 452 | 936 | 1,997 |
source: Molior
| Minimum | Average | Maximum | |
| Studio | £995,000 | £1,010,000 | £1,025,000 |
| 1 Bedroom | £1,130,000 | £1,182,500 | £1,250,000 |
| 2 Bedroom | £1,750,000 | £2,040,625 | £2,475,000 |
| 3 Bedroom | £2,375,000 | £4,003,750 | £5,495,000 |
source: Molior
Postmark (Taylor Wimpey Central London)
| Total Number of Apartments | 345 (263 private) |
| First Launched | Sept 2018 |
Average Prices – Postmark
| Minimum | Average | Maximum | |
| Price | £900,000 | £1,436,316 | £2,595,000 |
| Price per ft² | £1,065 | £1,457 | £1,675 |
| Area (ft²) | 578 | 1,007 | 1,815 |
source: Molior
| Minimum | Average | Maximum | |
| 1 Bedroom | £900,000 | £978,333 | £1,150,000 |
| 2 Bedroom | £1,100,000 | £1,424,792 | £1,765,000 |
| 3 Bedroom | £1,400,000 | £1,833,333 | £2,595,000 |
source: Molior
Kings Cross Central – Cadence (Argent)
| Total Number of Apartments | 163 (103 private) |
| First Launched | February 2020 |
Average Prices – Kings Cross Central – Cadence
| Minimum | Average | Maximum | |
| Price | £1,245,000 | £1,779,412 | £2,435,000 |
| Price per ft² | £1,340 | £1,726 | £2,051 |
| Area (ft²) | 808 | 1,028 | 1,575 |
source: Molior
| Minimum | Average | Maximum | |
| 2 Bedroom | £1,245,000 | £1,623,333 | £1,850,000 |
| 3 Bedroom | £1,950,000 | £2,154,000 | £2,435,000 |
source: Molior
Environment & Leisure
With some of the most popular tourist destinations and iconic buildings in the world, some famous leisure facilities and landmarks include:
Covent Garden (also lies within Westminster)
The British Library
London’s West End (also lies within Westminster)
Theatres
Parks and green spaces including Primrose Hill, Regents Park (also lies within Westminster) and Hampstead Heath
Camden Market
9 libraries
9 outdoor gyms
5 leisure centres
Transport
The underground and overground in Camden are in Zones 1 and 2.
Overground Stations
| Camden Road | Finchely Road and Frognal |
| Gospel Oak | Hampstead Heath |
| Kentish Town | Kentish Town West |
| Kilburn High Road | London Euston |
| London Kings Cross | London St Pancras |
| South Hampstead | West Hampstead |
| West Hampstead Thameslink |
Underground Stations
| Belsize Park (Northern line) | Camden Town (Northern line) |
| Chalk Farm (Northern line) | Chancery Lane (Central line) |
| Euston (Northern and Victoria line) | Euston Square (Victoria line) |
| Finchley Road (Jubilee line) | Goodge Street (Northern line) |
| Hampstead (Northern line) | Holborn (Central and Piccadilly lines) |
| Kentish Town (Northern line) | Kings Cross St Pancras (Circle, Piccadilly, Hammersmith & City, Northern, Metropolitan and Victoria line) |
| Mornington Crescent (Northern line) | Russell Square (Piccadilly line) |
| Swiss Cottage (Jubilee line) | Tottenham Court Road (Central and Northern line) |
| Warren Street (Northern line) | West Hampstead (Jubilee line) |
Local Government
The Labour Party
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