New Build Investor Guide – Ealing

May 2021

Buying a new build property off plan? Check out our Area Guide first

Are you considering purchasing a new build, off plan property in Brent? Want to get the latest information on house prices, demographics and other useful information before you commit to a deal?

Our Area Guides give you the latest relevant information from local governments, the Census and the Office of National Statistics (ONS) data. They’re designed for offshore, new build property investors to help you understand an area in detail so you can make informed investment decisions.

Read on for investor details specifically about Brent but if it’s more detail about the wider UK property market you need, you can download our latest report here. In our report we address two key questions:

1 Is investing in UK residential property still worth it?
2 If so, where are the best opportunities for property investors and why?

Ealing, London

Ealing is one of 20 outer London boroughs and is located in west London.  Spanning over 21 square miles, it is the 9th largest borough by area.   The borough is north of the river Thames and it borders the London boroughs of Hammersmith and Fulham, Hounslow, Hillingdon, Harrow and Brent. It includes the districts Acton, Ealing, Southall and more.


Demographics

Ealing’s population is forecast to grow by nearly 18% by 2030

Population (2018) 350,784
Forecast Population 2030 413,618

Source: data.london.gov.uk


Economically Active Population

A largely young, diverse, mobile population.

Age Range Percentage of population
16 – 64 66%
Under 15 21%
Over 65 12%
Martial Status:  
Single 41%

Source: data.london.gov.uk


Average Life Expectancy

The average life expectancy for those born in Ealing between 2016 and 2018 are below.

Males 81 (UK average is 79). Males born in Ealing have the 13th longest life expectancy of all London boroughs.
Females 85 (UK average is 83). Females born in Ealing have the 11th longest life expectancy of all London boroughs.

Source: ons.gov.uk


Population Density (2011)

Ealing has 7,334 people per km2. Lower than the London average of 5,701 people per km2 and the 16th highest density of all London boroughs.

Source: ons.gov.uk


International Migration (2018-19)

3,581 new residents from overseas moved to Ealing in 2018 -2019. The eighth highest of all London boroughs.

Source: ons.gov.uk


Country of Birth

Location of Birth Proportion of Population
UK and Ireland 54%
EU 12%
Other countries 34%

Source: data.london.gov.uk


Crime & Safety

Crime Numbers (April 2017 – March 2018)   29,693
Crime rate per 1,000 population (April 2017 -March 2018) 81
Ealing has the 14th lowest crime rate per 1,000 people of all London boroughs.  

Source: data.london.gov.uk


Education

Schools

Primary Schools 94 (13 of which have an Ofsted rating of outstanding)
Secondary Schools      35 (10 of which have an Ofsted rating of outstanding)
Schools and Colleges (16-18 years) 31 (10 of which have an Ofsted rating of outstanding)

Source: compare-school-performance.service.gov.uk


Universities

University of West London
MetFilm School

Hospitals

Ealing Hospital


General Wellbeing

Population considering themselves in very good health 49%
Population considering themselves in very bad health 1%

Source: data.london.gov.uk


Employment & Economy

76% of working aged people employed (compared to 75% across England 74% across London).

Top 4 Sectors of Employment

Public administration, education and health    25%
Distribution, hotels and restaurants 22%
Finance, banking and insurance 20%
Transport and Communications 15%

Source: data.london.gov.uk


Major Employers

In 2020, there were 35 companies in the borough employing more than 250 people and 190 companies employing between 50 and 249 people. (source: nomisweb.co.uk).


Jobs and Job density

Aproximately 54,260 residents of Ealing also work in the borough. 55,657 people travel into the borough each day for work and 89,502 residents work outside the borough. The daytime population of the borough therefore decreases by 33,845 people each day. (source: data.london.gov.uk).

Median Gross Annual Pay for full-time employee jobs (2017) £31,365
Number of jobs in the borough (2019)            92,000
Jobs per resident        0.49 (London average 1.03 and UK average 0.87)

Source: nomisweb.co.uk and data.london.gov.uk


Housing

Number of residential properties in Ealing 134,100

Source: data.london.gov.uk


Property Ownership (2018)

own property outright (no mortgage) 24%
own property with mortgage 28%
rent from a Housing Authority or the Local Authority 14%
rent from a private landlord (representing approximately 38,900 private rentals) 33%

Source: data.london.gov.uk

Household with no car or van (2011) 35%

Source: nomisweb.co.uk


Household Composition

One person households    29%
One family households     54%
Other  (sharers / students etc)   18%

Source: nomisweb.co.uk


Average House Prices

Average house prices in Ealing are the 16th cheapest of the 32 London boroughs and rose by over 7% between January 2020 and January 2021.

Average achieved price January 2020 £467,414
Average achieved price January 2021 £501,151
Increase/Decrease  +7.2%

Source: www.gov.uk


Volume of Sales

During the COVID pandemic, the number of property transactions in the borough of Ealing fell by 24%, only 11 other boroughs saw larger falls in transaction volumes.

Number of residential sales to year ending September 2019 2,646
Number of residential sales to year ending September 2020    2,008

Source: ons.gov.uk


Achieved Rents (January to December 2020)

Mean monthly average rents in the London Borough of Ealing:

  London Median Rents
(per calendar month)
Ealing
(per calendar month)
Studio     £950 £700
1 bedroom £1,200 £1,250
2 bedrooms £1,450 £1,500
3 bedrooms £1,750 £1,900

Source: london.gov.uk


New Build Developments in Ealing

There nineteen large new build apartment developments in Ealing currently available for sale. Several of these have been sold overseas to investors in Asia the Middle East. Average asking prices for four of these developments are set out below.Construction PropTech Pioneer

The West Works (Redrow)

Total Number of Apartments 308 (143 private)
First launched October 2017

Visit Website


Average Prices – The West Works

  Minimum Average Maximum
Price £304,000 £431,886 £600,000
Price per ft² £439 £574 £757
Area (ft²) 403 764 1,104

source: Molior

  Minimum Average Maximum
1 Bedroom £304,000 £339,893 £430,000
2 Bedroom £403,000 £459,261 £548,000
3 Bedroom £502,000 £559,900 £600,000

source: Molior


The Edition – (Brick by Goldenstone Development)

Total Number of Apartments 35 (27 private)
First Launched February 2021

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Average Prices – The Edition

  Minimum Average Maximum
Price £510,000 £701,056 £935,000
Price per ft² £877 £1,036 £1,183
Area (ft²) 431 690 1,066

source: Molior

  Minimum Average Maximum
1 Bedroom £510,000 £602,962 £625,000
2 Bedroom £740,000 £792,143 £935,000

source: Molior


Western Circus (Barratt)

Total Number of Apartments 364 (240 private)
First Launched March 2019

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Average Prices – Western Circus

  Minimum Average Maximum
Price £497,000 £563,686 £735,000
Price per ft² £756 £869 £998
Area (ft²) 542 658 972

source: Molior

  Minimum Average Maximum
1 Bedroom £479,000 £523,579 £597,000
2 Bedroom £594,000 £603,067 £612,000
3 Bedroom £735,000 £735,000 £735,000

source: Molior


Westgate House (Galliard)

Total Number of Apartments 311
First Launched September 2017

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Average Prices – Westgate House

  Minimum Average Maximum
Price £295,000 £410,019 £715,000
Price per ft² £653 £851 £990
Area (ft²) 338 484 775

source: Molior

  Minimum Average Maximum
Studio £295,000 £309,654 £335,000
1 Bedroom £325,000 £402,911 £545,000
2 Bedroom £469,000 £546,727 £715,000

source: Molior


The Verdean (Mount Anvil / Catalyst)

Total Number of Apartments 990 (618 private)
First Launched July 2020

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Average Prices – The Verdean

No data available.

Environment & Leisure

Croydon has more than 120 parks and open spaces and is home to:

Ten large parks
4 nature conservation sites
4 swimming pools
14 leisure /sports centres
7 golf courses
23 outdoor gyms
12 locations with tennis courts
Hanwell Zoo
14 libraries


Transport

Croydon’s overground and underground stations are in Zones 3 and 4.

Overground Stations

Acton Central Acton Main Line
Castle Bar Park Drayton Green
Ealing Broadway Greenford
Hanwell Northolt Park
South Acton South Greenford
Southall West Ealing

Underground Stations

Acton Town (District and Piccadilly lines) Chiswick Park (District line)
Ealing Broadway (Central and District lines) Ealing Common (District and Piccadilly lines)
Greenford (Central line) Hanger Lane (Central line)
North Acton (Central line) North Ealing (Piccadilly line)
Northfields (Piccadilly line) Northolt (Central line)
Park Royal (Piccadilly line) Perivale (Central line)
South Ealing (Piccadilly line) West Acton (Central line)

Local Government

The Labour Party

UK market report 1536x768 2 PropTech Pioneer