MyPropTech

The savvy investor must go through an antiquated system and the world has moved on. The industry needs a dramatic disruptor to open access to information that levels the playing field: putting information in the hands of astute, hardworking investors. Global property investment is now something you do, rather than an event to wait for at the behest of property agents.

Until now, investors were reluctant to invest early on in residential property because they knew the deals were gone to those with access to institutional information.

Property development marketing through property exhibitions was an effective way to generate awareness in the early-2010s. Then, Asian investors’ awareness of property market was low so having international investment experts come and present was necessary.

Times have moved on, investors are savvier, but property marketers have just kept on doing property expos. In the early 2010s there were not many expos, but as competition grew so did the expense.

Ultimately, someone must pay the bill, and it is always investors. Based on analysis, marketing through property exhibitions adds between USD 25,000 to USD 50,000 to the purchase price!

Investors want a better solution. Property developers want a better solution. Technology gives us the ability to eliminate this waste and build long-term relationships with investors that property agents just do not care about.